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Saturday, March 9, 2013
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Claudia Pitts, Ph.D.
Claudia Pitts, Ph.D.: Playing Doctor: Women, Cancer, Marketing and the Internet
Cancer treatment for women has become another example of a "product" that can be "marketed" to women based not on a presentation of scientific data, but on "softer" points such as "concierge service" and even hospital landscaping.

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